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RESOURCES

The Ethics of AI Marketing Tools

Mikhail Myzgin interviewed me about ethics, marketing, and AI for the Ethics of Marketing podcast.


Topics we discussed include:


➤ What is AI ethics?


➤ Why is it important to think of AI ethics in the context of marketing?


➤ What can marketers do to market AI tools ethically, given the risks they present?


➤ What potential risks do AI marketing tools present?

We focused on fairness, non-harm, transparency, and human control (in the context of nudging)


➤What could marketing firms do to mitigate AI risks when choosing AI providers?


The recording is here.

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