The Ethics of AI Marketing Tools

Mikhail Myzgin interviewed me about ethics, marketing, and AI for the Ethics of Marketing podcast.

Topics we discussed include:

➤ What is AI ethics?

➤ Why is it important to think of AI ethics in the context of marketing?

➤ What can marketers do to market AI tools ethically, given the risks they present?

➤ What potential risks do AI marketing tools present?

We focused on fairness, non-harm, transparency, and human control (in the context of nudging)

➤What could marketing firms do to mitigate AI risks when choosing AI providers?

The recording is here.